hey there

I’ve spent 25 years in the grooming industry, and let me tell you—I know firsthand how tough it can be to run a grooming business. When I opened Awesome Paws Pet Salon in 2014, I had no idea it would grow into what it is today—a thriving brand with three locations and over 20 employees (and growing!).

I’m Denise

My journey into employee onboarding, retention, and adaptation within the grooming industry has been pivotal in shaping my successful business practices. Recognizing early on that a skilled and cohesive team is the backbone of any thriving grooming salon, I dedicated myself to developing comprehensive onboarding programs. These programs ensure that new hires are not only technically proficient but also well-integrated into the company culture, fostering a sense of belonging and commitment.

Understanding the challenges of high turnover in the grooming industry, I implemented strategies focused on employee retention. By offering continuous education opportunities, clear career progression paths, and fostering an environment of open communication, I have been able to maintain a loyal and motivated workforce. This approach not only enhances employee satisfaction but also translates to better service for clients and their pets.

I emphasize the importance of well-defined policies and procedures as the foundation of my business operations. Clear guidelines ensure consistency in service quality, safety protocols, and employee expectations. By regularly reviewing and adapting these policies, I ensure that my salons remain compliant with industry standards and responsive to the evolving needs of both staff and clientele.

Through my venture, The Ambitious Groomer, I now share my expertise with other grooming business owners. I offer online courses and an employee handbook focused on effective employee onboarding, retention strategies, and the development of robust policies and procedures, aiming to elevate industry standards and promote sustainable business practices.

how i started

some fun facts

2022 Barkleigh Honors – Up & Coming Speaker of the Year Nominee

Founder & President of the Pet Stylist Relief Fund

Founder of The Ohio Professional Pet Groomers Association

Host of Barkleigh’s Pet Pro Cruise

2023 Advisory Council Member of the Year – Medina County Career Center

Co-host of The Knowledgeable Pet Owner Podcast